Thinking BIG

Blue Ocean is a great book about the concept of making your offering different than the rest of your peers.  After way too much coffee it came to me that one way to change the product up would be to view the shoot and edit sessions as only two parts of a total experience.  How about the pre shoot organization event where everyone brings and contributes photo and film.  Then the actual shoot day then the client engagement in the editing suite.  Finished up with the Premier Night and after party complete with schwag bags.  The capturing of memories becomes a memory in itself.